Objectives:

• Develop high visibility for Nano-Proprietary and its wholly owned subsidiary, Applied Nanotech, a research and development company dedicated to developing applications for nanotechnology with a position in the field of electron emission applications from carbon film/nanotubes

• Increase stock price through visibility program

• Generate high volume press coverage of Applied Nanotech among business and trade press

• Build communications foundation to ensure Applied Nanotech inclusion in all reports of carbon nanotube field emissions

Strategies:

• Articulate the strength of Applied Nanotech’s patent portfolio in the field of carbon nanotube field emissions

• Plan and launch an aggressive media relations program

• Leverage Applied Nanotech executives and scientists to generate media attention via a thought leadership program

Implementation:

• Developed target media list

• Developed company fact sheet, backgrounder, proof point, and nanotechnology fact sheet documents

• Conducted research surveys to generate news and generate additional media coverage

• Developed messages and pitch strategies to highlight the benefits of Applied Nanotech’s technology to multiple industries, including security, finance, ecology, information technology, and health

• Implemented monthly pitch schedule for news releases, articles and columns in trade and business media.

• Developed relationships with key editors and reporters to ensure Applied Nanotech participation in all nanotechnology stories

Results:

Within six months:

• Applied Nanotech was written into and/or quoted in 59 nanotechnology trade articles

• Applied Nanotech received placement in more than 100 online articles

• Four feature articles and two by-lined articles were written and published

• Press coverage was obtained in a variety of regional newspapers

• Nano-Proprietary stock price rose more than 566%