Phillips & Temro Industries is a global OEM and aftermarket provider of custom engineered thermal systems and solutions. The company serves the trucking, automotive, oil and gas and EV/hybrid markets through its four brands: Zerostart/Temro, Arctic Fox, Truflo and Idle Free Systems. Headquartered in Eden Prairie, MN, PTI is privately owned by Harbour Group, which is located in St. Louis, MO.
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Manufacturing is an industry dominated highly analytical individuals who typically are not overly concerned with sharing their expertise with others. PTI had a marketing and sales team, but not have a communications strategy. The company needed a PR partner that understood manufacturing and the heavy duty trucking industry. It also needed to generate a strong and regular news flow of its growth, brands, activities and capabilities in order to raise profile, generate inbound traffic and publicly reinforce its core strengths.
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Penman PR implemented an ongoing strategic campaign designed to tap into the company's immense knowledge base and skillset and build a bridge between the PTI and the industries it serve by imparting the education and awareness necessary to increase brand awareness and boost business-to-business sales.
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32
Press Releases
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76
Pieces of Trade Media Coverage
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284k
Number of Coverage Views Per Month on Average